Package design

The below projects involved a comprehensive redesign of the product packaging, focusing on enhancing the brand's visual appeal and functionality. The goal was to modernize the look while maintaining the core elements of the existing brand architecture, ensuring consistency across all touchpoints.

current shelf

The One A Day Prenatal shelf.

Redesign

Refreshing the design to create clearer communication. Using illustration and color to help the customer shop and differentiate between products.

ONE A DAY Amazon exclusive

current shelf

Redesign

Logo Refinement:
  • Updated the One A Day logo, removing gradients to create a cleaner, more modern look that improves printability and maintains brand integrity.
Packaging Simplification:
  • Made strategic design decisions, including the removal of gradients from previous packaging, to ensure clearer, more consistent printing and a polished finish.
Copy Optimization:
  • Restructured and organized the copy for better readability, enhancing the consumer’s ability to quickly understand key product information.
Design
  • Developed cleaner, more cohesive iconography to improve visual communication and support the overall streamlined design approach.

Miralax refresh

current shelf

Redesign

The redesign focused on simplifying the MiraLAX logo by removing the swirl and adopting a more graphical approach. This created a bold, bullseye effect that enhances shelf visibility, making the product stand out. The removal of gradients improved print quality, ensuring a cleaner and more consistent appearance across all packaging. Additionally, the copy layout was streamlined for easier readability, allowing consumers to quickly understand key product information.

before & after

Club channel packaging

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