MiraFAST / MiraFIBER

Brand identity, packaging innovation, and design system for two new products driving over half of MiraLAX's retail growth.

Featured Project

Two brands I designed.
$37M in sales. $67M projected.

I led brand identity and packaging for both MiraFIBER and MiraFAST — the two products driving over half of MiraLAX's retail growth. Recreated the logo to be simpler and more impactful at shelf. Built a modular design system with MiraFIBER, then replicated it at speed for MiraFAST — inception to design lock in 3 weeks.

MiraFAST and MiraFIBER packaging design
Core Team Michael Scrivana, Monica O'Malley, JD English
Services Brand Identity, Brand World, Packaging Innovation, Graphic Innovation
MiraFIBER
$0
2025 · projected $25M in 2026
MiraFAST
$0
2025 · projected $42M in 2026
2026 Combined
$0
projected · up from $37M in 2025
0
Fastest scaling launch
in Digestive Health, past 5 years
0
Of total MiraLAX brand
retail sales growth YTD 2025
0
YoY combined growth
$37M in '25 → $67M projected '26
$0
Total projected value
cumulative since launch through '26

MiraFIBER Line Extension

MiraFIBER product line packaging
View All Work