Challenge: Design and evolve a recurring annual event that brings together industry thought leaders — requiring a brand identity that stays cohesive across three years while scaling from virtual to hybrid to in-person formats.
Role: Art directed end-to-end event creative across all three years — identity systems, environmental graphics, presentation design, swag, motion design sizzlers, and vendor coordination. Managed the full production pipeline from concept through night-of execution.
Outcome: Three-year event series with increasing ambition each year. Delivered a unified brand system that scaled across digital platforms, printed collateral, environmental signage, and animated content.
Used motion design to create engagement and excitement for the Org. Worked with marketers on narrative and began developing in Cinema4D and comping in After Effects. Responsible for all creative.
Storyboards
